No company wants bad press. This could cause a loss of trust, reputation or future business. So if you want to reduce risk, think about captioning all videos.
Failure to provide captions in videos presents as an unnecessary risk for any organisation.
So why risk it? Just add captions, either open captions (visible at all times) or closed captions (visible when selected) to your videos. It’s a small price for the piece of mind to ensure you remove any risk, show good corporate citizenship, attract more customers and help send an equitable message that meets the intent of the Disability Discrimination Act.
Contact Universal Captions for more information on how you can provide a more accessible experience for your employees, customers, and other stakeholders.