At Universal Captions, we believe that all promotional videos should be open captioned.
The world is a diverse place, people come from different places and often speak English as a second language. These people would benefit greatly from having the option to follow along with the captions as they listen.
Other people might not be able to hear the messages in your promotional videos. In fact – according to the World Health Organization, 360 million people worldwide have hearing loss.
And if your promotional videos are targeting the older demographics in society, approximately one-third of people over 65 years of age are affected by hearing loss. More reason that ever to think about open captioning your videos.
Now if your videos are going to be shown in noisy environments, crowded venues, workplaces, seminars, conferences and the like, particularly when there is a lot of background noise, it just makes sense to have open captions on your videos. Plus there will be more chance that people will understand your important messages.
So what are you waiting for? Press Play on Accessibility
Contact Universal Captions for more information.